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WorkPride 2024: Inclusive Marketing: Representing Diversity in Advertising


This panel delves into the importance of inclusive marketing, the portrayal of diversity in advertising campaigns, and the impact of diverse representation on consumer engagement. Sign up now!


This event is supported by Booking.com and Omnicom Media Group.

Booking.com inclusive employerOmnicom Media Group inclusive employer

- Join the next WorkPride 2024 event here: Empowering Women in STEM Fields

- Watch the previous WorkPride 2024 event here: Eradicating Rainbow Wage Gap: Equal Pay for Equal Work


About myGwork:

myGwork is the global LGBTQ+ business community. We offer a safe space for people to connect with inclusive professionals, find jobs, attend events, and catch up on the latest LGBTQ+ news.

Speakers:

  • M
    Nikki Phinyapincha
    Nikki Phinyapincha
    Founder
    TransTalents Consulting Group
    Nikki Phinyapincha (she/her) is the founder of TransTalents Consulting Group, Thailand's first LGBTQ+ inclusive workplace consulting firm, aiming to help transform the future of inclusive businesses by empowering LGBTQI+ employees through an ESG and sustainability framework. She helps multisectoral businesses to reframe their diversity, equity and inclusion (DE&I) policy and practices to thrive profitably and purposefully. She believes in the power of communication to connect and collaborate people for "all" people. As a former PR director for 8 years specializing in branding and communication, she becomes a DE&I speaker, advocating for transgender professional leadership on both the national and international stage, challenging the status quo of traditional social stigma and the business community. She is also the chair of the PRCA APAC Pride Network, the country director of the ASEAN Youth Advocate Network, Young Southeast Asian Leaders Initiative Professional Fellows Program (YSEALI PFP) 2022 awarded by US government and recently the Future List 100 by Koktail magazine. She also plays basketball and competes in the Spartan Race, fills her brain with people and power management books/podcasts, and has a network obsessed with growth.
  • Paul Phillips MIPA
    Paul Phillips MIPA
    Strategy Director | Board Director
    Omnicom Media Group
    A media professional, and Accredited Member of the IPA, with over 27 years' experience on both sides of the media fence (media owner and agency). Since my move to agency side in 1999 I have strategically planned and implemented brand, brand response and direct response campaigns across all media channels in local, national and international arenas.
  • M
    Alex Parmar-Yee
    Alex Parmar-Yee
    UK Strategy and Global DEI Lead
    Awin Global
    Alex has worked within partnership marketing at Awin for the past decade. She now sits within the Awin UK leadership team as Strategy Lead, responsible for the development and implementation of market strategy. Alex's split role also includes sitting within the global DEI team as one of the three DEI Leads, where she develops Awin's approaches an policies relating to DEI. Alex is a co-founder of Awin's LGBTQIA+ ERG, Priders which was established in 2022. Within the affiliate and partnership marketing industry, Alex also is part of the exec team for Affiliate Links, a DEI intiative for junior staff in this industry alongside Qffiliate, an LGBTQIA+ networking group. Alex is a vocal advocate for LGBTQIA+ inclusion, equality and rights. She volunteers with the Trans+ Solidarity Alliance and has written on a number of topics including one of the official Trans+ History Week 2024 articles for QueerAF.
  • Thanh Catachanas
    Thanh Catachanas
    Head of Collaboration & Acquisition
    JCDecaux
    A senior media professional with over 20 years experience working with regional and national brands on advertising and marketing campaigns across a variety of channels. Thanh's experience spans across radio, television and digital. She is currently the Head of Collaboration & Acquisition at JCDecaux. Dedicated on a professional and personal level to drive diversity, equity and inclusion within the advertising community, Thanh launched Reach, a new programme designed to support brand growth for Black, Asian, and Multi-Ethnic brands, helping them scale and grow by reaching their chosen target audiences through the Power of the Public Screen. Reach’s ultimate mission is to help brands and partners to harness Out-Of-Home's inherent inclusivity to enhance and mirror the communities in which it serves.
  • M
    Tom Portingale
    Tom Portingale
    Head of Employer Brand Marketing, Global
    RS Group
    An experienced award winning communications, brand PR and marketing professional. And proud LGBTQIA+ ally with an ambition to live in a world where Diversity & Inclusion is so ingrained in who we are, what we do, that we don't have to have a conversation about it. Proud to work for RS Group, a leading global industrial and electrical solutions provider, innovating and inspiring engineers worldwide; making amazing happen for a better world, as Head of Employer Brand Marketing, Global. Extensive experience within brand activation and the media arena both in the UK and internationally for SME and FSTE 100 institutions, with a strong public policy track record. mMBA in Brand Management & CIPR (Chartered Institute of Public Relations) Accredited PR Practitioner.
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